Skip to main content

WT Spotlight Sessions

WT 2025

How to Unlock mVAS Business in MENA

Our team of experts unpack the market data and compliance overview to deliver a practically guide to creating a successful mVAS businesses in MENA
  • MENA’s Diversity & Complexity
  • Key Players & Market Dynamics
  • Tools & Strategies for Compliance / Market Monitoring
  • Strategic Considerations for Entering MENA Markets
  • Current Market Stats and Activity
  • Content & mVAS Trends
  • Billing & Payments Landscape
  • The Impact of AI & Other New Technologies
  • Anticipating The Effects of Conflict in the Region
How to Unlock mVAS Business in MENA

Charbel El Hage, COO
Absolutely Digital
Jim Thomas Pularickal, Regional director MENA
Empello
Smitha Mathew, Business Development Director
Auroradigital.ai
Naji Bou Habib, CEO
MT2 – Mobile Technology Tomorrow
12th May 2025
Panel
41 mins

Overcoming The Transformative Journey Of The Digital Ecosystem In Media & Entertainment

The digital entertainment and media space is a multi-billion-dollar industry that keeps on evolving and developing as the tech changes and tastes evolve. As you look to exploit new markets
  • Media & entertainment is evolving
  • Tech (especially AI) is driving change
  • Consumer habits / tastes are impacting content trends
  • To be profitable in the year ahead
Overcoming The Transformative Journey Of The Digital Ecosystem In Media & Entertainment

Siddhartha Roy, Chief Operating Officer
Hungama Digital Media Entertainment PVT LTD
13th May 2025
Keynote
15 mins

From DCB to Alternative Payment Mechanisms (APM)

It may have started with carrier billing, but today there are myriad payment tools driving the mVAS sector forwards. Find out what the options are and how to optimise and mix payment types to generate streamlined, secure and integrated payments discussed by the panel
  • Manage Fraud and keep your partners happy
  • How to maximise the use of Apply Pay & Google Pay
  • Manage recurring and subscriptions effectively
  • Network Tokenization and the benefits for merchants
  • Multiple acquirer set-up, bins and routing
  • What steps are needed to set up CC and wallets for your customers
 
From DCB to Alternative Payment Mechanisms (APM)

Sunil Jhamb, Founder & CEO
Celeris
Axy Gupta, Head of Digital and Account Management
Digital Technology Limited
Edouard Coutand, CEO
Memberone
12th May 2025
Panel
25 mins

UNLOCKING THE INDIAN AND SOUTH ASIAN mVas MARKETS

This session explores DCB and mVAS opportunities in India and South Asia – with around 330M mobile users / potential consumers. Highlighting the regions market diversity, development, challenges and opportunities, it emphasises the need for tailored strategies, adherence to local regulations, and the role of key players. Additionally, it discusses the benefits of working with local partners and leveraging market research and industry bodies for success.
  • Indian & South Asia Diversity & Complexity
  • Key Players & Market Dynamics
  • Tools & Strategies for Compliance / Market Monitoring
  • Strategic Considerations for Entering Asian Markets
  • Current Market Stats and Activity
  • Content & mVAS Trends
  • Billing & Payments Landscape
  • The Impact of AI & Other New Technologies
UNLOCKING THE INDIAN AND SOUTH ASIAN mVas MARKETS

Siddhartha Roy, Chief Operating Officer
Hungama Digital Media Entertainment PVT LTD
Ritu Tayal, Digital Marketing Account and Ads Manager
Digital Technology Limited
Jim Thomas Pularickal, Regional director MENA
Empello
13th May 2025
Panel
40 mins

Unlocking the African mVAS Market

This session explores DCB & VAS in Africa – with over 500M mobile users / potential consumers. Highlighting the continent’s market diversity, it emphasises the need for tailored strategies, adherence to local regulations, and the role of key players. Additionally, it discusses the benefits of working with local partners and leveraging market research and industry bodies for success
  • African Diversity & Complexity
  • Key Players & Market Dynamics
  • Tools & Strategies for Compliance / Market Monitoring
  • Strategic Considerations for Entering African Markets
  • Current Market Stats and Activity
  • Content & mVAS Trends
  • Billing & Payments Landscape
  • AI & the Impact of new Tech Disruptors
Unlocking the African mVAS Market

Eslam Gaber, VP of Commercial
James McNab, Managing Director Basebone Connects, Chief Liaison Officer
Basebone
Sam Olayemi, Chief Digital Officer
VDL Technologies Limited
12th May 2025
Panel
47 mins

MEDIA BUYING IN THE IN THE AGE OF AI

As AI rapidly transforms the digital landscape, the role of media buying is evolving at an unprecedented pace. This panel brings leading experts in advertising, media buying & performance marketing – to the table – to explore how AI is reshaping strategies, tools, and skill sets in order to keep capturing audience attention.
  • Real-time bidding
  • Predictive analytics
  • Dynamic creative optimisation
  • Audience segmentation
  • Unpack the AI opportunities & challenges for today’s media professionals
  • How is automation, data & machine learning redefining the role a media buyer
MEDIA BUYING IN THE IN THE AGE OF AI

Christopher Henseler, Co-Founder
Mesh
Mahmoud Hanadi, Senior Affiliate Manager
Sam Agency
13th May 2025
Panel
50 mins

New Sources of mVAS Traffic – Unlocking the Next Generation of mVAS Performance Marketing

Bringing together the brightest and best minds in mVAS performance marketing, learn the traffic generation tactics required to generate increased engagement and ongoing sales across all platforms in this dynamic region.
  • Affiliate marketing
  • Social media
  • Google Ads
New Sources of mVAS Traffic – Unlocking the Next Generation of mVAS Performance Marketing

Pedro Bilro, Senior Account Manager
APEX Adbuyers
Christopher Henseler, Co-Founder
Mesh
Roman Radionov, Co-Founder
Golden Goose
13th May 2025
Panel
40 mins

Scroll, Click, Convert: The Power Of High-Intent Social Traffic

One of the biggest drivers for mVAS traffic is social media. Here we learn how to leverage these powerful digital channels to become effective traffic generators for mVAS across the MENA region.
  • The inside track on TikTok, Instagram, Facebook and more
  • Turning social into a traffic channel
  • Rules and regulations for using social – yes there are some!
  • Finding the high-intent traffic and monetising it
Scroll, Click, Convert: The Power Of High-Intent Social Traffic

Pedro Bilro, Senior Account Manager
APEX Adbuyers
13th May 2025
Presentation
20 mins

Regulation & Compliance Update

What are the latest developments and trends in compliance in the MENA region? Here we outline how key markets have adapted their regulatory and compliance regimes to drive mVAS busines
  • Latest regulatory updates for key markets
  • What that means for existing and new mVAS businesses in the region
  • Challenges around these and other markets
  • Next generation of opportunity– which mVAS markets will be next to explode?
Regulation & Compliance Update

Jim Thomas Pularickal, Regional director MENA
Empello
12th May 2025
Presentation
19 mins

CRACKING THE HIGH-ARPU CODE

What does it really take to acquire users that drive revenue — not just volume? In this session, Sam Agency pulls back the curtain on the strategies behind its high-ARPU performance on Google Ads. With real client use cases, we’ll show how smart targeting, optimisation, and creative execution lead to scalable, premium user acquisition.
CRACKING THE HIGH-ARPU CODE

Aurelien Renaud, Head of Agency
Sam Agency
Mahmoud Hanadi, Senior Affiliate Manager
Sam Agency
Aadam Singh, Senior Sales Manager & Performance Marketing Expert
Sam Agency
13th May 2025
Panel
40 mins

Traffic Truths: How Regional Realities Shape mVAS Growth

This session explores the real-world challenges and strategies behind driving traffic for mobile Value-Added Services across diverse global markets. It challenges common assumptions in media buying and highlights why localized execution, operator-specific flows, and evolved KPIs are essential to sustainable growth. Drawing on practical insights from campaigns across Africa, the Middle East, Latin America, Asia, and Europe, the talk provides a structured breakdown of what works — and what consistently fails — in cross-market mVAS scaling.
  • Why regional realities demand different acquisition and billing strategies
  • How outdated traffic KPIs can lead to growth that looks good but doesn’t last
  • What it takes to build a traffic stack that balances compliance, performance, and scale
Traffic Truths: How Regional Realities Shape mVAS Growth

Christopher Henseler, Co-Founder
Mesh
13th May 2025
20 mins

Middle East mVAS Trends & Market Dynamics

A 1-2-1 interview with this leading player in the region, looking at the flourishing MENA mVAS market and where it is heading
  • Consumer behaviours driving mVAS adoption
  • Key content formats that drive engagement
  • Challenges / solutions for monetisation (regulations, user engagement, payment models)
  • How alternative billing / payments can improve conversions & market penetration
Middle East mVAS Trends & Market Dynamics

Charbel El Hage, COO
Absolutely Digital
12th May 2025
Interview
10 Mins

Setting Up a Business in MENA

Want to do business in MENA? Here we get your business ball rolling with an overview of the UAE and wider MENA markets and what you need to consider when setting up

<ul>
<li>MENA business environment, culture, customs and processes</li>
<li>How to set up a business in MENA</li>
<li>Legal &amp; regulatory issues around setting up and doing business</li>
<li>Banking, finance, tax &amp; other commercial obligations explained</li>
</ul>

Setting Up a Business in MENA

Izabella Szadkowska, Partner, Corporate Structurin
Al Tamimi & Company
12th May 2025
Presentation
35 Mins

UNDERSTANDING THE SOUTH AFRICAN MVAS LANDSCAPE

South Africa’s mVAS market continues to evolve at pace, as consumer demand for digital content, convenience, and mobile payments grows. Hear from local experts in mobile content, DCB, and Alt’ operator billing - ecosystems as they reveal the unique dynamics of this exciting SA market
  • Regulatory Frameworks
  • Billing Models
  • Content Trends
  • Consumer Engagement
  • Growth Drivers
  • Collaboration (MNOs, aggregators, content providers, regulators)
UNDERSTANDING THE SOUTH AFRICAN MVAS LANDSCAPE

James McNab, Managing Director Basebone Connects, Chief Liaison Officer
Basebone
Jacqui Jones, CEO
Kev Dawson, Director
MCP Insight
12th May 2025
Panel
54 mins

DE-RISKING GROWTH : PROTECTING MOBILE PAYMENTS REVENUE IN MENA

Fraud is evolving fast across MENA – and the cost of inaction is rising. This session explores the true impact of ad and payment fraud, the hidden operational and reputational costs, and how the mobile payments ecosystem can de-risk these threats. Essential insight for any party in the mobile payments value chain.
DE-RISKING GROWTH : PROTECTING MOBILE PAYMENTS REVENUE IN MENA

Kev Dawson, Director
MCP Insight
Mark Robinson, Head of Business Development
Infomedia
Pascal Dufour, Vice-President MENA & Turkey
Digital Virgo
Faisal Ameer, Head of Technology
MCP Insight
13th May 2025
Panel
1 hour

Global Entertainment Brands – Navigating & Managing mVAS Markets

The VAS ecosystem is transforming FAST! With advancements in tech, payments & engagement tools, the way consumers experience entertainment is evolving, so must the VAS industry. Issues around AI, UX, ethics, piracy and innovative engagement strategies (like return incentives and active participation) are redefining the VAS & DCB sector – resulting in new opportunities and challenges! Join our expert panel for fresh ideas, insights, and best practices to navigate these changes in the coming year

<ul>
<li>Content Trends That Address Current Social Concerns</li>
<li>Utilising New Technology for Higher Engagement &amp; Loyalty</li>
<li>The AI Variable – Do’s &amp; Don’ts</li>
<li>Latest Acquisition &amp; Payment Models</li>
<li>Brand &amp; Product management</li>
<li>Channel marketing / opportunities</li>
<li>Strategic Planning (IP partners)</li>
<li>Communication / Relationships (IP partners)</li>
<li>The Cost of Piracy – What Should Your Business Do About It?</li>
</ul>

Global Entertainment Brands – Navigating & Managing mVAS Markets

Ashmitha Dhingra, Director
Arshiya Infosolutions Pvt. Ltd.
James Flaharty, Chief Content Officer
Perpetuum Media
Kamal Sharma
Hungama Digital Media Entertainment PVT LTD
Roxane Crettex, Sales director & acquisitions
Mobibase
12th May 2025
Panel
44 mins

WT 2024

MEF What Operators Want: We Asked, So You Don’t Have To.

More than 20 MNOs were represented at the 2024 Global Carrier Billing & Mobile Payments Summit in Amsterdam last month. MEF surveyed the Carrier Delegates to find out exactly what they're looking for in their markets, from content to marketing plans and more. Join us as we showcase the findings and set the agenda for further discussions at World Telemedia 2024.
  • “Hot Off the Press” Survey Results (from 17-18 September 2024)
  • Exclusive To WTM – Showcase of Findings (never to be seen again!)
MEF What Operators Want: We Asked, So You Don’t Have To.

Panellists: MEF
7th Oct 2024
25 mins

Understanding the African Market

This session explores Direct Carrier Billing (DCB) in Africa, highlighting the continent's market diversity. It emphasises the need for tailored strategies, adherence to local regulations, and the role of key players. Additionally, it discusses the benefits of working with local partners and leveraging market research and industry bodies for success.

• Africa’s Diversity and Complexity
• Key Players and Market Dynamics
• Importance of Market Understanding
• Tools and Strategies for Market Monitoring
• Strategic Considerations for Entering African Markets
• Current Market Stats and Activity

Understanding the African Market

Panellists: WorldPlay, Basebone, MEF, Sam Media
8th Oct 2024
Panel
40 mins

Best practices for Google Ads

This is an opportunity to go through the basic aspects of launching successful Google Ads campaigns and best practices for long lasting and profitable results. We will go through the do’s and don’ts of Display ads as well as general information that can be applied for the scaling process
  • The ABCD of Display campaigns
  • Common Pitfalls
  • General Policy Guidelines
  • Acceleration Program. How to access and what to expect
Best practices for Google Ads

Panellists: Google
7th Oct 2024
Presentation
26 mins

Enabling DCB Payments and Scaling Compliant User Acquisition

Key players in the DCB industry face challenges such as user complaints, low compliance, lengthy time to market, lack of optimization, and untapped revenue. MobiBox addresses these complexities as a centralized platform for the whole DCB ecosystem, streamlining payments, scalable user acquisition, and ensuring compliance, to drive efficiency and growth – find out how in this session.
  • DCB Connectivity to Payment Aggregators (Single API Integration)
  • Compliant & Customizable Checkout Pages (Integrated with Anti-Fraud)
  • Brand-Safe Traffic, Campaign Visibility & Ad Compliance
  • Traffic Monitoring & Targeting: Google Ads & Social Media
  • Centralized Platform for the DCB Ecosystem (powered by AI Automation & Providing BI reports)
Enabling DCB Payments and Scaling Compliant User Acquisition

Panellists: AD Tech, Smart Mobile Tech
31st Oct 2024
Presentation + Panel
27 mins

Marketing mVAS Services – Outcompeting in a Crowded Market

Marketing mVAS Services - Outcompeting in a Crowded Market Optimize your Google Ads campaigns, discover untapped traffic sources beyond Google Ads, and learn proven strategies to outsmart your competition in the ever evolving mVAS landscape. Gain expert insights to elevate your marketing game and achieve sustainable growth for your mVAS business.
  • Master Google Ads: Learn insider tips and tricks to maximize your Google Ads ROI.
  • Outsmart Competitors: Gain strategic insights to stay ahead in the competitive mVAS market.
  • Expert Insights: Learn from industry leaders and Google experts.
  • Actionable Strategies: Walk away with practical tips to implement immediately.
  • Explore Alternative Traffic: Discover untapped opportunities beyond Google Ads to expand your reach.
  • Elevate Your Marketing: Transform your mVAS marketing and achieve sustainable growth.
Marketing mVAS Services – Outcompeting in a Crowded Market

Panellists: Mesh Ads, Google, Clickstream
7th Oct 2024
Panel
40 mins

SMS Conversion Based Routing – How Marketers Route SMS Marketing Traffic

SMS Conversion Based Routing” explores how marketers strategically direct SMS traffic to maximize conversions. The talk covers routing techniques, audience segmentation, and personalized messaging to optimize campaign performance. Attendees will learn how to effectively target the right recipients, enhance engagement, and increase ROI in SMS marketing campaigns.
  • The SMS marketing aggregators economy
  • How CTR affects your SMS routing decisions
  • How to automate SMS marketing using conversion and carrier data
  • When to use lead and sales data for routing
  • The secret KPI’s when split testing SMS routes
SMS Conversion Based Routing – How Marketers Route SMS Marketing Traffic

Panellists: SMSEdge, Textback.ai
7th Oct 2024
Presentation + Panel
40 mins

Is Mobile UA (User Acquisition) Broken!

Advertisers in mobile gaming now face a dramatically different landscape due to privacy shifts, increasing costs, and data limitations. Hear from mobile games company Reality+ and a panel of experts to discuss how companies must now adapt by experimenting with new targeting strategies.
  • The Impact of Privacy Changes on Mobile UA
  • Creative Strategy & the Importance of Ad Innovation
  • Rising UA Costs & Strategies for Sustainable Growth
  • If You Were Spending £50k a Month on Mobile UA – Where Would You Spend it Now?
Is Mobile UA (User Acquisition) Broken!

Panellists: Reality+, ArshiyaInfosolutions, Smadex
7th Oct 2024
Panel
36 mins

AI phone calls & the future of voice marketing

AI Phone Calls: The Future of Voice Marketing” delves into how AI is transforming voice marketing. The talk highlights AI-driven conversations, personalized customer interactions, and the automation of phone campaigns. Attendees will discover how AI can improve engagement, streamline outreach, and shape the future of voice-based marketing strategies.
  • What are AI voice calls and technical overview
  • AI voice calls usecases
  • AI phone calls compliance – what you need to know
AI phone calls & the future of voice marketing

Panellists: SMSEdge, Textback.ai
7th Oct 2024
Presentation + Panel
55 mins

How to accelerate your growth in Mobile Services?

Discover how Sam Agency's innovative strategies can accelerate growth in mobile services. In this presentation, Aurélien Renaud, General Manager of Sam Agency, will reveal how they can help you to drive user acquisition, and increase revenue. Learn how we leverage data-driven approaches and emerging technologies to stay ahead in a competitive market. Join us to explore practical solutions that can transform your mobile service growth strategy. 
How to accelerate your growth in Mobile Services?

7th Oct 2024
40 mins

Understanding the Middle East – WT25 Dubai Summit

This session explores DCB and VAS opportunities in The Middle East, highlighting the regions market diversity, development, challenges and opportunities. It emphasises the need for tailored strategies, adherence to local regulations, and the role of key players. Additionally, it discusses the benefits of working with local partners and leveraging market research and industry bodies for success.
  • Diversity and Complexity
  • Key Players and Market Dynamics
  • Importance of Market Understanding
  • Tools and Strategies for Market Monitoring
  • Strategic Considerations for Operating in The Middle East
  • Current Market Stats and Activity
  • Anticipating The Effects of Conflict in the Region
Understanding the Middle East – WT25 Dubai Summit

Panellists: AD Group, Universe Telecom
8th Oct 2024
Presentation + Panel
35 mins

VAS 2025 & Beyond; New Models for Success

The VAS ecosystem is transforming FAST! With advancements in tech, payments & engagement tools, the way consumers experience entertainment is evolving, so must the VAS industry. Issues around AI, UX, ethics, piracy and innovative engagement strategies (like return incentives and active participation) are redefining the VAS & DCB sector – resulting in new opportunities and challenges! Join our expert panel for fresh ideas, insights, and best practices to navigate these changes in the coming year.
  • Content Trends That Address Current Social Concerns
  • Utilising New Technology for Higher Engagement & Loyalty
  • The AI Variable – Do’s & Don’ts
  • Latest Acquisition & Payment Models
  • The Cost of Piracy – What Should Your Business Do About It?
VAS 2025 & Beyond; New Models for Success

Panellists: Seriously Fresh Media, Hungama, Perpetuum Media
7th Oct 2024
Panel
43 mins

WT & SMSF 2023

Driving Sales Through Payment Innovations

Over the past few years more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So, what are we going to do about that? And where in the world should Telemedia PSPs be focussing their attentions and investments?
Driving Sales Through Payment Innovations

40 mins

Telecom APIs – Enhancing Content, CPaaS & More!

Telcos have been trying to monetize their APIs for more than a decade now. This has created some amazing use cases with VAS and CPaaS providers, but the ecosystem can do much more with telecom assets beyond the traditional DCB and SMS APIs – find out more in this session.
  • A quick of overview of API monetization: DCB
  • Current state of telcos and CPaaS ecosystem
  • Other use cases for VAS providers – advertising, security etc.
  • Other use cases for CPaaS providers: Unified communication
  • New Monetization avenues: Quality of Service, Credit insights etc
Telecom APIs – Enhancing Content, CPaaS & More!

Devajeet Datta, Digital Services Manager
DIZLEE COMMUNICATIONS
9th Oct 2023
20 mins

VAS 2024 & Beyond; New Models for Success

The future of commercialised VAS/content is not about simply rolling out the same old subscription models. The audience is more sophisticated, their expectations are changing, and they want/need to be more engaged and more “involved”. So as the content landscape changes, we need to be more in touch with the demands of those consumers and understand that by unifying “traditional broadcast” with “user generated” short form content – particularly across social engagement platforms – your business could be marketing to the masses!
  • Designing new gen services
  • Key new verticals to target.
  • New acquisition & payment models
  • Key demographics & markets
  • Content distribution
VAS 2024 & Beyond; New Models for Success

9th Oct 2023
25 mins

The Future of Mass Market Mobile Gaming?

Hyper Casual mobile games are declining, but Web3 has the potential to reshape mass market mobile gaming by introducing in-game ownership and play-to-earn models. It offers unique opportunities for players and developers, but its future dominance depends on creating user-friendly gameplay and mass market payment options.
  • Why should MNOs integrate DCB and other payment option into Web3 games
  • Hear how Reality+ is a trusted partner with some of the biggest brands in the world.
  • CASE: inc FIFA, BBC, ITV Studios, Tour De France
  • LIVE DEMO: New Doctor Who mobile trading card game – integrating Web2 & 3 technologies
The Future of Mass Market Mobile Gaming?

9th Oct 2023
Presentation
22 mins

Mobile Billing vs Pay by Bank – How the Payment Game is Changing

Pay by Bank offers a fantastic global opportunity for merchants to provide an incredible customer experience – by expanding the choice of payment options at low cost through Open Banking. Find out how and why a leading Telemedia P2Ps has already integrated an Open Banking solution into their client offering. Customer demands have changed the way we pay, learn how you can keep up with them.
Mobile Billing vs Pay by Bank – How the Payment Game is Changing

9th Oct 2023
Presentation & Panel
22 mins

Empowering Growth in mVAS; Meet the EMEA Google Team for Mobile Content

Empowering Growth in mVAS; Meet the EMEA Google Team for Mobile Content Unveiling the dedicated EMEA Google Team championing Mobile Value-Added Services (mVAS). Discover their mission and unparalleled support for strategic partners, and real-life success stories of industry leaders propelled by Google’s expertise. Plus, get exclusive insights into the latest industry updates, best practices, and innovative beta products tailored for you.
  • Maximizing Offer Potential: Harness the power of Google’s targeted audiences to increase Lifetime Value (LTV) and propel sustainable profitability.
  • Geographic Expansion: Delve into targeted GEOs, leveraging our benchmarks and intricate understanding of carrier dynamics.
  • Service Diversification: Strategically expand with new content, business divisions, and lucrative offers.
  • Best Practices: Key guidelines and tried-and-true strategies for mVAS product excellence.
  • Exclusive Beta Products
Empowering Growth in mVAS; Meet the EMEA Google Team for Mobile Content

9th Oct 2023
Presentation & Panel
26 mins

SMS Wholesale Platforms – The Definite DOs!

In the new business messaging development what are the most significant tools that any platform has to provide for covering the nowadays needs What are the WhatsApp challenges the market faces with this Messaging app? Why it’s so hard for companies to implement WhatsApp? What is the future of the Wholesale Business Messaging platforms? What are the essential and crucial trends, that platform providers must be aware of?
  • In the new business messaging development what are the most significant tools that any platform has to provide for covering the nowadays needs
  • What are the WhatsApp challenges the market faces with this Messaging app? Why it’s so hard for companies to implement WhatsApp?
  • What is the future of the Wholesale Business Messaging platforms? What are the essential and crucial trends, that platform providers must be aware of?
SMS Wholesale Platforms – The Definite DOs!

9th Oct 2023
Presentation & Panel
30 mins

Unlocking Authentic and Scalable User Acquisition for DCB and App Store Subscriptions

Explore how MobiBox empowers brands to revolutionize user acquisition strategies for DCB and app store subscriptions, powered by MobiBox’s innovative solutions through machine learning, AI, and Ads automation on social media and Google Ads. Discover how to secure setups, create effective marketing funnels, connect AI for campaign management, and perform data-driven analyses for optimized ad operations and corrective monetization decisions.
  • Securing setups for merchants with operators, aggregators, and app stores.
  • Create marketing funnels for DCB and In-App purchases
  • Harness AI to manage campaign bids effectively
  • Data-driven analyses for automated ad operations and corrective commercial decisions.
Unlocking Authentic and Scalable User Acquisition for DCB and App Store Subscriptions

10th Oct 2023
Presentation & Panel
42 mins

Redefining Sports Streaming with Exclusive Content & Live Sports

Welcome to the future of sports streaming! In this dynamic landscape, SportLocker is at the forefront, reshaping the game with exclusive content and live sports. In this discussion, we delve into the latest trends, explore the VAS industry’s reliance on sports content, and uncover strategies for premium, engaging content. Additionally, we’ll discover how MVNO partnerships and market-specific strategies are key to global success.
  • Trends in the sports streaming sector
  • The importance of sports content to the VAS industry
  • Creating a “premium” in live, long & short form content
  • MVNO partnership / customer retention opportunities
  • The key to success in international / local markets
Redefining Sports Streaming with Exclusive Content & Live Sports

10th Oct 2023
Presentation & Panel
15 mins

Customer Acquisition & Retention – Targeted Service Innovations

The objectives appear to be shifting to solutions and services that are more customer and interest centric. Instead of designing services based solely on what Telcos suggest, we are seeing, with the convergence of web and mobile, broadening payment, subscription and content acquisition models that focus on targeted entertainment verticals in order to boost subscription sales and customer loyalty.
  • New VAS Models (Super Bundling)
  • Content Innovations (through DCB & Operator Partnerships)
  • Content Monetisation (through Payments & New Tech)
  • Dos & Don’t for Successful mVAS Marketing Strategies
Customer Acquisition & Retention – Targeted Service Innovations

10th Oct 2023
Panel
35 mins

WT & SMSF 2022

Kuwait

Kuwait

Ashley O’Kane, Head of Marketing and Partnerships, SLA Digital
SLA Digital
Presentation
15 mins

Turkey

Turkey

Ozan Tekin
Olimob
Presentation
15 mins

KEYNOTE: VAS 2023 & BEYOND; NEW MODELS FOR SUCCESS

How consumers interact with brands, how they shop, how they entertain themselves and how they pay are all changing. The old paradigms simply don’t fit anymore. Instead, the different strands of telemedia – content, payments, advertising, messaging, and distribution are all coming together in new ways. With a portfolio of services that have touched over a billion lives in more than 190 countries, Hungama kick off the show by offering a rare insight into the future of VAS.
  • Content + 5 G on telecom operators
  • DCB opportunities; why telecom billing gateways are the most convenient
  • OTT – How micro transactions enable revenue
  • Monetization of OTT
KEYNOTE: VAS 2023 & BEYOND; NEW MODELS FOR SUCCESS

Siddhartha Roy, Chief Operating Officer
Hungama Digital Media Entertainment PVT LTD
Presentation

DRIVING CONTENT & VAS SALES WITH BILLING & PAYMENTS

Over the past few years more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So, what are we going to do about that? And where in the world should Telemedia PSPs be focussing their attentions and investments?
DRIVING CONTENT & VAS SALES WITH BILLING & PAYMENTS

Presentation & Panel Discussion
28 mins

INTRO: DRIVING CONTENT & VAS SALES WITH BILLING & PAYMENTS

Over the past few years more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So, what are we going to do about that? And where in the world should Telemedia PSPs be focussing their attentions and investments?
INTRO: DRIVING CONTENT & VAS SALES WITH BILLING & PAYMENTS

Devajeet Datta, Digital Services Manager
DIZLEE COMMUNICATIONS
Presentation & Panel Discussion
4 mins

Panel: Customer Acquisition & Retention

The objectives appear to be shifting to solutions and services that are more customer and interest centric. Instead of designing services based solely on what Telcos suggest, we are seeing, with the convergence of web and mobile, broadening payment, subscription and content acquisition models that focus on targeted entertainment verticals in order to increase both subscription acquisition and longevity.
Panel: Customer Acquisition & Retention

Panellists: Xenosol, Opticks, PM Connect, Globalfun
19th Oct 2022
40mins

Presentation: Conversational AI – The Future of Commerce & How VAS Will Benefit

The global chatbot market is expected to reach USD $3,619 million by 2030, and the VAS industry has seen a need for more innovative means of connecting with customers. Meet Ava, a conversational avatar from Crowd Media, who is one of the many avatars that are engaging customers to problem solve, educate, entertain, and personalize the user experiences.
  • Humanizing user interaction with chatbots
  • User cases; Visual AI for marketing campaigns,
  • User cases; Visual AI for hospitality, telemedicine etc
  • Interactive content / VAS; innovations & benefits
  • New AI enabled VAS products
Presentation: Conversational AI – The Future of Commerce & How VAS Will Benefit

20th Oct 2022
Presentation
14 mins

Panel: Which Tech Is Really Creating The Value?

Content and value-added services are the life blood of the Telemedia industry, generating $170bn in apps stores alone and many billions more across the whole sector. In fact, consumers now spend an average of nearly five hours a day using their mobiles and content services now cover everything from shopping to gaming to video chat and cooking. This session reveals how technology and service innovations can unlock the revenue potential of today’s “always-on”, multi device consumer.
Panel: Which Tech Is Really Creating The Value?

20th Oct 2022
Panel Discussion
36 mins

Presentation: Wellness-to-Earn – Web2.0 Meets Web3.0 with New Premium Apps

The impact of Web 3.0 is enabling customers to access the global trend towards positive engagement initiatives. Discover how wellness rewards, engaging with customers in new ways, providing insurance and micro-insurances can all be enabled with positive engagement technologies. The aim, to increase engagement, retention and revenues for the MNO while catering creatively to U.N sustainable development goals.
  • Emerging trends in Web 3.0 and applying them to MNOs
  • Wellness to Earn and Move to Earn, creative “compete” models
  • Wellness based insurance, new sophisticated e-wallet solutions
  • New models & partnerships for MNOs
  • Integrating blockchain & AI into your service
  • Content, VAS & App innovations
  • Consumer engagement, loyalty & rewards
  • CASE STUDY Golden Steps by Orange
Presentation: Wellness-to-Earn – Web2.0 Meets Web3.0 with New Premium Apps

20th Oct 2022
10 mins

Panel: Open Banking – Is It Time to “Rise Up” And Join The Revolution?

When forecasts predict that Open Banking will be a £7.2 billion sector this year and take more than 30% of the card processing market – Telemedia PSPs (and MNOs for that matter) – will ignore this at their peril. OB offers a fantastic innovative global opportunity for merchants to provide an incredible customer experience at low cost whilst expanding the choice of payment options to their customers. However this is brave new world, so models and strategies need to be planned – and it starts here.
Panel: Open Banking – Is It Time to “Rise Up” And Join The Revolution?

Panellists: Nuapay, Dynamic Mobile Billing, PSP Angels
20th Oct 2022
Panel Discussion
28 mins

Presentation: Importance of a Payment Plan

Moving funds can be a very costly and risky operation if we don’t plan ahead. Where is the money coming from, how much, how often, in what currency? Do you hedge? Do you park millions on one account? We find answers to all challenging questions in high risk because if you get it wrong – it could break your business but if you get it right – it could be the key to your success.
  • Payment, bank, compliance, currency
  • How to plan ahead in this ever-changing payment environment?
  • How to reduce risk and cost when keeping or moving funds
  • How to increase speed and efficiency of your payments
Presentation: Importance of a Payment Plan

Viktoria Soltesz, CEO
20th Oct 2022
Presentation
11 mins

Keynote: An Introduction to Open Banking

Join Dawn, Sales Director at Nuapay (an EML Payments company), a veteran in the payments sector explaining why bank-based instant and recurring payments are growing exponentially in the U.K. and Europe and, why your business can mitigate the risk of chargebacks, speed up access to cashflow and reduce costs with Open Banking. 
  • How does Open Banking work?
  • Who’s going to benefit?
  • Should MNOs be worried?
  • Reduce fraud, reduce cost, maintain an awesome payment UX
  • Recurring and Instant payments
  • Market overview – growth / penetration
Keynote: An Introduction to Open Banking

20th Oct 2022
Presentation
25 mins

Panel: Content & Services – Which? Where? How?

Telemedia is now an integral part of the mobile content ecosystem, and an essential driver that enables billions of smartphone users to consume an endless world of premium, engaging, billable content across the globe. Whilst many traditional services remain viable, this session reveals the content and service innovations that unlock the revenue potential of today’s “always-on”, multi device consumer.
  • Designing new gen services
  • Key new verticals to target
  • New acquisition & payment models
  • Key demographics & markets
Panel: Content & Services – Which? Where? How?

Panellists: Hungama, Seriously Fresh Media, Vida Digital Mobile, Net Digital
20th Oct 2022
Panel Discussion
30 mins

OMNICHANNEL MESSAGING: SMS AND THE EVOLUTIONS OF MESSAGING APPS

Less than a year ago, our SMS and BM Industry wasn’t even considering the “end customer”. It seemed like the SMS was sold and vanished! However, the Business Messaging industry has changed rapidly, and now it’s customer and the marketer who are calling the shots.. The industry has so many new tools to adapt to and the messaging platform providers “run” to meet expectations. In this panel discussion, Fabrizio Salanitri, CEO of HORISEN will take us on a journey to understand the needs of Enterprise Messaging and he will outlive a vision for the future of these tools, trends, and the medium as a whole.
OMNICHANNEL MESSAGING: SMS AND THE EVOLUTIONS OF MESSAGING APPS

Panellists: Horisen, Infobip, Engage Mobile, Annecto, Pinnacle, Tel Q Global
Fabrizio Salanitri, CEO
HORISEN
20th Oct 2022
Presentation & Panel Discussion
1 hour

LATEST DEVELOPMENTS IN THE BUSINESS MESSAGING INDUSTRY

When it comes to the SMS industry, is it growing or is it shrinking? What are the predictions for the business messaging ecosystem? What are the volumes of Transactional, Informative and Promotional Messages, and how will OTT increase the industry’s market share? In this panel discussion, Nick Lane will present the very latest facts and figures for the SMS and BM Ecosystem When it comes to the SMS industry, is it growing or is it shrinking? What are the predictions for the business messaging ecosystem? What are the volumes of Transactional, Informative and Promotional Messages, and how will OTT increase the industry’s market share? In this panel discussion, Nick Lane will present the very latest facts and figures for the SMS and BM Ecosystem
LATEST DEVELOPMENTS IN THE BUSINESS MESSAGING INDUSTRY

Panellists: Mobilesquared, MEF, GTC, Infobip, Yuboto
Nick Lane, Mobile Insight Analyst
Mobilesquared
20th Oct 2022
Presentation & Panel Discussion
52 mins

PANEL: ANTI-FRAUD & CYBERSECURITY 360

Sadly, fraud continues to be rampant within our payment, messaging and content sectors. What are the main threat vectors? How do you deliver a frictionless customer experience whilst mitigating the risks and deliver peace of mind? Antifraud experts discuss what the industry must do next in order to continue growing whilst maintaining consumer trust and protecting business. SMS Forum and World Telemedia delegates come together for the grand finale – a deep dive into the ecosystem of fraud.
PANEL: ANTI-FRAUD & CYBERSECURITY 360

Panellists: Empello, MEF, Juniper Research
21st Oct 2022
Panel Discussion
40 mins

PRESENTATION: ANTI-FRAUD & CYBERSECURITY 360

Sadly, fraud continues to be rampant within our payment, messaging and content sectors. What are the main threat vectors? How do you deliver a frictionless customer experience whilst mitigating the risks and deliver peace of mind? Antifraud experts discuss what the industry must do next in order to continue growing whilst maintaining consumer trust and protecting business. SMS Forum and World Telemedia delegates come together for the grand finale – a deep dive into the ecosystem of fraud.
PRESENTATION: ANTI-FRAUD & CYBERSECURITY 360

21st Oct 2022
Presentation
16 mins

PRESENTATION: BUSINESS MESSAGING – KEEPING THE CONVERSATION FLOWING

In the SMS wholesale industry, the Messaging platform is the most important tool for any Mobile Operator, Aggregator, and Vendor. It is not only a routing tool but it’s also effective technology that create significant benefits and revenues. On the other hand, growth in volumes introduces sensitivity and fragility that can impact accurate and effective operation of your business. In this panel, we will discuss everything you need to know about the messaging platforms. We will focus on what needs to be considered along with the essential industry trends that you must have in order to be successful.
PRESENTATION: BUSINESS MESSAGING – KEEPING THE CONVERSATION FLOWING

21st Oct 2022
Presentation
17 mins

PANEL: BUSINESS MESSAGING – KEEPING THE CONVERSATION FLOWING

In the SMS wholesale industry, the Messaging platform is the most important tool for any Mobile Operator, Aggregator, and Vendor. It is not only a routing tool but it’s also effective technology that create significant benefits and revenues. On the other hand, growth in volumes introduces sensitivity and fragility that can impact accurate and effective operation of your business. In this panel, we will discuss everything you need to know about the messaging platforms. We will focus on what needs to be considered along with the essential industry trends that you must have in order to be successful.
PANEL: BUSINESS MESSAGING – KEEPING THE CONVERSATION FLOWING

Panellists: Horisen, Mobile Ecosystem Forum, Engage Mobile, Tel Q Global, Juniper Research
21st Oct 2022
Panel Discussion
38 mins

World Telemedia 2021

Close Menu