WT21 Spotlight Sessions

Featured Exhibitors

Setting Up a Business in MENA

Want to do business in MENA? Here we get your business ball rolling with an overview of the UAE and wider MENA markets and what you need to consider when setting up

<ul>
<li>MENA business environment, culture, customs and processes</li>
<li>How to set up a business in MENA</li>
<li>Legal & regulatory issues around setting up and doing business</li>
<li>Banking, finance, tax & other commercial obligations explained</li>
</ul>

Izabella Szadkowska, Partner, Corporate Structurin

Al Tamimi & Company

12th May 2025

Presentation

35 Mins

Middle East mVAS Trends & Market Dynamics

A 1-2-1 interview with this leading player in the region, looking at the flourishing MENA mVAS market and where it is heading

Consumer behaviours driving mVAS adoption
Key content formats that drive engagement
Challenges / solutions for monetisation (regulations, user engagement, payment models)
How alternative billing / payments can improve conversions & market penetration

Middle East mVAS Trends & Market Dynamics

Charbel El Hage, COO

Absolutely Digital

12th May 2025

Interview

10 Mins

PRESENTATION: Content Innovations Through DCB & Operator Partnerships

The relationship between DCB providers and MNOs can often be strained to say the least. However, we’re now seeing tangible evidence that, when you combine well run compelling VAS services / apps with fully backed mobile payment infrastructure, you can successfully open exciting new markets with new and highly profitable demographics.

Joao Grillo, Business Director EMEA

T-Mob

20th Oct 2022

Presentation

8 mins

Marketing mVAS Services – Outcompeting in a Crowded Market

Marketing mVAS Services - Outcompeting in a Crowded Market Optimize your Google Ads campaigns, discover untapped traffic sources beyond Google Ads, and learn proven strategies to outsmart your competition in the ever evolving mVAS landscape. Gain expert insights to elevate your marketing game and achieve sustainable growth for your mVAS business.

Master Google Ads: Learn insider tips and tricks to maximize your Google Ads ROI.
Outsmart Competitors: Gain strategic insights to stay ahead in the competitive mVAS market.
Expert Insights: Learn from industry leaders and Google experts.
Actionable Strategies: Walk away with practical tips to implement immediately.
Explore Alternative Traffic: Discover untapped opportunities beyond Google Ads to expand your reach.
Elevate Your Marketing: Transform your mVAS marketing and achieve sustainable growth.

Panellists: Mesh Ads, Google, Clickstream

7th Oct 2024

Panel

40 mins

Best practices for Google Ads

This is an opportunity to go through the basic aspects of launching successful Google Ads campaigns and best practices for long lasting and profitable results. We will go through the do’s and don’ts of Display ads as well as general information that can be applied for the scaling process

The ABCD of Display campaigns
Common Pitfalls
General Policy Guidelines
Acceleration Program. How to access and what to expect

Panellists: Google

7th Oct 2024

Presentation

26 mins

OTT Messaging: Is the Industry ready?

OTT Messaging: What are the new challenges and the new trends concerning the major apps such as WhatsApp, and Viber? RCS, is finally moving? Which are the regions conquered by RCS? When it comes to Business Messaging and OTT services, is the industry ready to cover all kinds of needs around the globe?

9th Oct 2023

Presentation & Panel

45 mins

AI phone calls & the future of voice marketing

AI Phone Calls: The Future of Voice Marketing” delves into how AI is transforming voice marketing. The talk highlights AI-driven conversations, personalized customer interactions, and the automation of phone campaigns. Attendees will discover how AI can improve engagement, streamline outreach, and shape the future of voice-based marketing strategies.

What are AI voice calls and technical overview
AI voice calls usecases
AI phone calls compliance – what you need to know

Panellists: SMSEdge, Textback.ai

7th Oct 2024

Presentation + Panel

55 mins

Understanding the African Market

This session explores Direct Carrier Billing (DCB) in Africa, highlighting the continent's market diversity. It emphasises the need for tailored strategies, adherence to local regulations, and the role of key players. Additionally, it discusses the benefits of working with local partners and leveraging market research and industry bodies for success.

• Africa’s Diversity and Complexity
• Key Players and Market Dynamics
• Importance of Market Understanding
• Tools and Strategies for Market Monitoring
• Strategic Considerations for Entering African Markets
• Current Market Stats and Activity